Sample Projects
FOREVER21
—for Brand Management and Positioning
Outcome
Brief
Student teams will create and present a final presentation where they effectively re-position a troubled organization. The presentation will be presented during Finals and include mission/vision statements, target identification and rationale, positioning statement, and brand articulation.
Iffy House Atelier
—for Digital Marketing and Analytics
Outcome
Brief
Each student will complete their own individual solution made up of digital marketing tactics to support their proposed digital marketing strategy for a client of your choice. You will put your best work forward for the client. We will employ online learning through Digital Marketing readings, simulations, and direct application of these learnings, combined with advice from entrepreneurs and other professionals who will join us to demonstrate real-world marketing issues during the semester.