Black Boys Are Diamonds
Black Boys are Diamonds—
Little Black n’ Brown boy got to be who he be
His clothes clean as a bone, rough as marrow
Your eyes don’t stitch how he see
‘We make noise not clothes.’
creative statement by Mohammed Chowdhury
Black Boys are Diamonds (BBAD*) is a fashion exhibition featuring three outfits, visual projection, and a magazine to tell the story of a Black Boy being his greatest self—a Diamond.
Like coal under pressure, Black Boys end up shining. At its core, BBAD* mixes streetwear and avant-garde to star Black Boys who find their identity with fashion. We continue to search for inspiration, motivation, guidance for our art.
Our goal at the end of this collection is to highlight BBAD* as a pillar; we want to be that noise for Black and Brown students to speak theirhearts.
Black Culture is more than just a department: it is storytelling, it is noise, it is fashion it is infinite
Conceptualise brand aesthetic, positioning, and voice in the marketing campaign for Black Boys Are Diamonds brand launch and Astroboy collection launch in April 2022.
Manage the Instagram and TikTok accounts, and oversee the Twitter account. Create and curate content, develop growth startegies, and engage with followers daily to increase brand awareness and boost engagement.
Develop the Black Boys Are Diamonds website in SquareSpace, personalised with CSS. Integrated an online store with Stripe and developed a touch-less payment and order fulfilment system, and sold $600 in merchandise on launch day.
Coordinate and manage team members, tasks, and project timeline.