Chellie Carlson Style

Brand Director

May 2022 — Present

Chicago, IL

Operating Chellie’s social media platforms (Instagram, LinkedIn, TikTok, and Facebook). Curating and creating visual and copy content for social media, email, and web. Securing and managing collaborations and sponsored content with various brands. Writing legal contracts for brand agreements and clients.

Fully redesigning and developing the Chellie Carlson Style website in Squarespace. Integrating automated email, texts, and scheduling, recaptcha, and the client portal.

Managing the Social Media and Styling interns. Daily check ins, task delegation, content and work approval, progress tracking, and schedule liaising.

Invoicing and accounting in HoneyBook for client payments and reimbursement. Managing cash flow and tracking payments.

Styling clients, conducting clothing pulls at various retailers, and operating/assisting with appointments as needed. Curating online style boards. Tracking local and online store inventories and sourcing garments through style boards for clients. Liaising with stores in both Chicago, nationally, and online, for garment sourcing, and private shopping appointments.

Black Boys Are Diamonds*

Brand Director

January 2022 — May 2022

Conceptualise brand aesthetic, positioning, and voice in the marketing campaign for Black Boys Are Diamonds brand launch and Astroboy collection launch in April 2022.

Manage the Instagram and TikTok accounts, and oversee the Twitter account. Create and curate content, develop growth startegies, and engage with followers daily to increase brand awareness and boost engagement.

Develop the Black Boys Are Diamonds website in SquareSpace, personalised with CSS. Integrated an online store with Stripe and developed a touch-less payment and order fulfilment system.

Coordinate and manage team members, tasks, and project timeline.

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Chellie Carlson Style

Brand Direction Intern

January 2022 — May 2022

Chicago, IL

Oversee Chellie Carlson Style’s social media platforms and maintain online presence. Gained 900 new followers and increased engagement by 1340% from previous internship period.

Directing and maintaining brand aesthetic, positioning, and image to create a seamless brand perception. Updating the Chellie Carlson Style website, messaging, and Canva branding kit. Sourcing and designing brand merchandise for the Spring season.

Managing and organising 2 high-end brand collaboration events with Veronica Beard and Alice + Olivia. Both events superseded projected sales goals by 300% and 200% respectively, and had 30+ people in attendance.

Styling clients, conducting clothing pulls at local and online retailers, and assisting with appointments. Tracking local and online store inventories and sourcing garments through style boards for clients. Maintaining the online platform of client information, appointment details, and content.

Liaising with stores in Chicago, nationally, and online, for garment sourcing, and private shopping appointments. Arranging and attending travel appointments for Chellie Carlson Style members.

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Social Media and Styling Intern

August 2021 — December 2021

Chicago, IL

Manage Chellie Carlson Style Instagram account by creating and curating content for feed and story posts, scheduling posts, planning feed aesthetic, organising highlights, and monitoring follower interaction.

Rebrand Chellie Carlson Style with a clean, professional look.

Assist on styling appointments, source garment sizes and colours, coordinate with store associates for private appointments across the country.

Iffy House Atelier

Co-Creative Coordinator

January 2022 — present on a case by case basis

Mbabane, Eswatini

Resort Campaign Creative Director

October 2020

Mbabane, Eswatini

Designed, planned, and executed the campaign for IFFY HOUSE Atelier’s 2020 “Resort” Collection on Instagram.

Increased Instagram engagement by 252% for two weeks after the campaign launch, and following increased by 35%.

Campaign led to the 13-piece collection selling out, generating $4,500 in profit.

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NeigerDesign

Social Media and Digital Marketing Intern

June 2021 — August 2021

Evanston, IL

Strategising, proposing, and executing 3 social media campaigns in HubSpot for Instagram and Twitter using graphics created in Canva and Photoshop to increase average Instagram and Twitter following by 12%, engagement by 4,500%, and  reach by 34,000% over 10 weeks.

Interpreting and dissecting social media analytics to create posting and interaction schedules for reach and engagement optimization.

Writing and editing copy for 2 blog posts, website, and social media channels.

Migrating blog posts from WordPress into Hubspot while performing keyword research and search engine optimisation to enhance click rate by 56%.

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RSM Eswatini

Junior External Auditor

March 2018 — July 2018

Manzini, Eswatini

Performed the external audit of revenue and cash resources of a property group, and an agricultural supply company to conclude their annual audits, as part of a 5 member auditing team.

Facilitated the drafting of annual financial statements in Excel for end of year audit.

Processed inventory for end of year stocktake to conclude annual audit.

Personal Assistant to Managing Partner

January 2018 — March 2018

Manzini, Eswatini

Optimised and managed the company website and Facebook page, recruiting 6 new clients which bring in $12,000 annually, and 2 new employees through targeted content and advertisements.

Organised and managed 3 office functions for 50+ people for company festivities.

Scheduled meetings, liaised travel arrangements, and created itineraries for business trips.

Office of Business Affairs

August 2019 – March 2020

Lake Forest College

Reconciled and processed monthly allowances to academic departments in Excel to track department budgets and student payroll.

Entered and processed vendor invoices in Jenzabar for  payment processing in Paymerang.

Title IX Office

August 2019 – February 2020

Lake Forest College

Planned, directed, and executed three campus-wide events to increase community knowledge on consent, sexual misconduct, and gender discrimination issues.

Designed educational and promotional flyers for on-campus and virtual events, training, and outreach opportunities  in Photoshop and Canva.

Sports and Recreation Centre

August 2018 – June 2019

Lake Forest College